I can totally understand a Hello Kitty chainsaw. Wait what?

I’m usually amused by all the sorts of weird Hello Kitty cross-promotional items that I’ve seen throughout the Internet….but THIS? Really? Why? Is it art? Is it a functional chainsaw? It IS pink, it has a bejewled-looking HK symbol and artistic flourishes on the chainsaw…..but…again….WHY????

I’m so confused.

Related posts:

1. Gotta Catch ‘em All! Oh wait, she already did
2. Hello Kitty celebration in LA starts this weekend!
3. Paris Hilton wants a Hello Kitty car??
4. Hello Kitty celebrated in Los Angeles Times
5. New Hello Kitty phone out now in Japan