As a PR and Advertising major in college, I studied a good amount of marketing campaigns, but seldom have I come across campaigns that I deem genius and that I would have probably done myself if given the chance. This, though, oh man, this campaign was way ahead of it’s time, and as a student of marketing, have to take my hat off to KFC because they did what all companies are trying to do with the millions of dollars they pour into advertising: turn their brand into a tradition. KFC has done just that in Japan, where they started their campaign around 40 years ago. Back then, Japan wasn’t all too into the whole Christmas thing, the whole commercial holiday hadn’t made its way there yet. So, KFC saw a beautifully untapped market, a tabula rasa for marketing, and they decided to take it over. In 1974, they started their chicken and wine holiday dinners at $10, and the idea actually caught on! Nowadays, chicken is such a tradition in Japan that McDonalds is starting their own holiday chicken dinners this year to cash in on the marketing phenomenon. Don’t believe me?
Check it out after the break:
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