Lightsabers in JR Trains

The East Japan Railway Company is working with Fox Entertainment Japan on an ad campaign for the blue-ray releases of the Star Wars series. The handrails on the JR Chuo Sobu Line will be wrapped to make them look like lightsabers. Apparently the wrapping contains a button and LED light! I find it a bit awkward, and salary men and women would probably want to avoid holding onto them, but it makes for a great ad since it’s in your face.

Via Wired Japan

Comments

comments

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>