It’s no secret that both j-pop and k-pop (Korean pop music) are forging a path to success around the world, but does either one of these genres have a definite advantage in conquering more fans?
This well-written piece from Reuters discusses just that. Steve McClure, editor of McClure’s Asia Music News, says that it’s probably more likely for k-pop artists to make it big than j-pop artists, worldwide:
It is a pain for a lot of these Japanese bands to make the effort to try and penetrate overseas markets…time spent doing that is time not spent here and it’s a really fast-paced market and you have to work at it,” he told Reuters, speaking from Japan.
The article goes on to discuss why this could be the case, explaining that many k-pop artists/groups are manufactured for a specific target audience, which in turn makes their impact that much more effective. Girls’ Generation, a k-pop group (that to the untrained American eye seems like the Korean version of the Japanese group AKB48), sold nearly 500,000 copies of their debut album in Japan, indicating their popularity in the country.
The article discusses many more issues related to the k-pop vs. j-pop debate, and it’s well worth your time if you’re into this sort of thing and especially if you are a fan of one of these musical styles over the other.