This is a new take on the classic Japanese obento. You open the tube, put rice on both sides and you can add your favorite ingredients in the middle. The twist up function will push out however much rice you want to eat. The cap can be used to store in furikake or other toppings!
If it is hard for you to imagine how this creative product works watch the video below-
This comes in 2 colors- Orange and Blue! Smart Han is 840yen so that’s about $10