Blendy Coffee’s Unique Campaign Character, Fuchiko

Blendy Coffee is marketing its low sugar version with a strange campaign character that they created with the help of a manga artist, Katsuki Tanaka. She is called the Low Sugar Fuchiko (fuchi means edge), because she manages to balance on things just as skillfully as Blendy creates a great balance between the bitterness of coffee and the sweetness of sugar.

Screen Shot 2013-11-21 at 12.32.33 PMFuchiko balancing coffee beans at a Press Conference

There are a total of six different Fuchiko capsule toys that you can get by buying Blendy Bottled Coffee, and they’re all equally funny!

ok_01Fuchiko can add some cream to your coffee,

ok_05as well as sugar,

ok_03hold a pile of coffee berries,


ok_04hang upside down,

ok_06and balance coffee beans by your side.


Which one’s your favorite pose?

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1 Comment

  1. Owen says

    Hey, do you know if these are still available anywhere? I have one that was given to me and I’m really wanting to know how can I get my hands on this series??

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