Ingenious Outdoor Scavenger Hunt/Puzzle Game Returns For The Bay Area’s Biggest Japanese Pop Culture Celebration With A New Edition

 San Francisco, CA, May 26, 2015 – The 2015 J-POP SUMMIT, the Japanese pop culture celebration held annually in San Francisco, is proud to partner once again with SCRAP Entertainment to present – 1000 Treasure Hunters 2015a brand new incarnation of the popular outdoor mass puzzle solving attraction that will make its North American debut at the Festival. SCRAP is the Kyoto-based creative company that also developed the Real Escape Game which has become an international phenomenon.

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The 2015 J-POP SUMMIT take places Saturday and Sunday August 8th & 9th at the historic Fort Mason Center in San Francisco’s Marina district. This year, the Festival begins with an Opening Night Premiere Screening event on Friday August 7th at The Castro Theatre, presented in partnership with the 2015 Japan Film Festival of San Francisco. Tickets and V.I.P Passes to the 2015 J-POP SUMMIT are available now at:

Throughout the weekend, attendees can enjoy a colorful assortment of Japanese pop-influenced culture, fashion, pop art, live music, technology and travel that will be complemented by celebrity Guests of Honor, anime programming, cosplay and pop idol contests, and a wide assortment of vendors and other programming.

The 1000 Treasure Hunters first debuted at the 2013 J-POP SUMMIT and quickly became festival favorite.Advanced tickets to 1000 Treasure Hunters 2015 go on sale on Tuesday, June 9th through Friday, August 7th for $30.00 each at:; Day-of tickets purchased at J-POP SUMMIT will be $35.00 each. Each ticket also includes admission to 2015 J-POP SUMMIT at Fort Mason (limited to the day of participation in the game).

Legions of players of all ages are invited to take part in a unique interactive puzzle hunt and search for dozens of clues and puzzles ingeniously hidden throughout the Fort Mason Festival Pavilion grounds. Players begin at check-in with the J-POP SUMMIT Registration Reception Team, located at the entrance of the Festival, any time between 11:00am and 5:00pm during each day of the Festival. Players must bring a valid photo ID and their printed ticket with barcode or downloaded to a smartphone to pick up game materials.

Players will receive a “kit” containing clues, hints, and a detailed map of the Fort Mason Pavilion that will become the “game area.” This treasure hunt is not a “race to victory game.’ There is no time limit. No special skills are needed, just astute cognition skills and a keen sense of logic. Players should keep their eyes peeled because clues can be anywhere, in plain sight or hidden, both outdoors across the entire J-POP Summit Festival grounds. Players may work individually or in teams. As each clue is solved, players/teams will move on to the next location where the ongoing mystery leads. Game play runs between 2-4 hours depending on players/teams. A solution debriefing session and lottery to recognize the grand winner will be held on Sunday, August 9th as the last event of daytime program on the J-POP SUMMIT Fort Mason Stage.

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 “The Real Escape Game and 1000 Treasure Hunters both made their U.S. debuts at J-POP SUMMIT and at the NEW PEOPLE venue in Japantown, which continues to host the Real Escape Game attraction,” says Seiji Horibuchi, Chairman of J-POP SUMMIT and Founder of NEW PEOPLE. “These games have thrilled, stumped and captivated thousands of players and drawn wide acclaim for their ingenuity. We look forward to new as well as veteran fans of 1000 Treasure Hunters joining us at J-POP SUMMIT for the fun of the latest edition.




Headquartered in Kyoto, Japan, SCRAP has been creating immersive and adventurous puzzle events. In 2007, it invented the world’s first live action game called, REAL ESCAPE GAME (REG) in Japan. REGs have been held in Japan and other Asian countries in unique places such as schools, abandoned hospitals, amusement parks, stadiums, and churches, and the events have drawn widespread attention and positive reviews.

The first Real Escape Game in the U.S took place in San Francisco in 2012 at NEW PEOPLE. Another San Francisco game took place on board a ship, a world-first. Despite being highly challenging, with only a 2% success rate, tickets have continuously sold out. In Japan, a series of TV dramas, Real Escape Game TV, and movies have also been developed. SCRAP is now pioneering a new genre of Real World Adventure. SCRAP Entertainment Inc. is the US branch of SCRAP Co Japan. Real Escape Game by SCRAP™ is the registered trademark of SCRAP.



The J-POP SUMMIT is an annual Japanese Pop Culture celebration held in San Francisco, CA that features live bands and artists from Japan, pop culture panel discussions, film premieres, fashion shows and events, food and spirits, art, and celebrity appearances. In 2014, the two-day event attracted 125,000 attendees. Details on J-POP SUMMIT are available at


Source and Images: J-POP SUMMIT Public Relations

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