Blendy Coffee is marketing its low sugar version with a strange campaign character that they created with the help of a manga artist, Katsuki Tanaka. She is called the Low Sugar Fuchiko (fuchi means edge), because she manages to balance on things just as skillfully as Blendy creates a great balance between the bitterness of coffee and the sweetness of sugar.
Fuchiko balancing coffee beans at a Press Conference
There are a total of six different Fuchiko capsule toys that you can get by buying Blendy Bottled Coffee, and they’re all equally funny!
Fuchiko can add some cream to your coffee,
as well as sugar,
hold a pile of coffee berries,
hang upside down,
Which one’s your favorite pose?