One of the things I love about Japan is that I’ll walk into any convenience store, and they’ll have some drinks with little figures that come with them. I should be too old to get stucked into that kind of marketing, but one bottle always ends up in my shopping basket. The latest one that has been announced is with Pepsi NEX and Dragon Quest.

The collaboration is to promote Dragon Quest’s new series, Dragon Quest X: Mezameshi Itsutsu no Shuzoku Online. The campaign begins 7/24 and lasts until they get sold out.

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