Gucci calmly commandeered Shibuya crossing in Tokyo this past weekend with a simultaneous videocast of Creative Director Alessandro Michele’s debut Cruise Collection shown across the iconic intersection’s five big screens. Since his appointment, Creative Director Alessandro Michele has brought a new mood to Gucci, a contemporary vision of timeless romanticism, how could this translate to the frenetic pace of the worlds busiest pedestrian crossing? The five big screens each display different video content, each shouting over another, battling for the attention of the thousands of people that cross the worlds busiest intersection every few minutes. Gucci Cruise 2016 was shown on all five screens at once bringing a sense of tranquility to the hectic urban landscape. During these brief peaceful respites Tokyo Dandy photographed pieces from the collection, Gucci Cruise 2015 – From New York to Tokyo.


Photographer : Dan Bailey
Fashion : Joe
Hair & Make :Yayoi Sasaki

Models : Takuya Ebihara (DONNA MODELS), Yukka Manami (DONNA MODELS), Shintaro Yuya (BE NATURAL)


Gucci Cruise 2016 was introduced on the streets of New York in June and it was a special 2 minute video of this epoch-making show made by Glen Luchford that was screened on Saturday and Sunday evening, see the video below.

Source and Images:  Tokyo Dandy

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