Twenty-five years ago today, October 18th, Nintendo launched what would prove to be the beginning of something very, VERY big…
On that day in 1985, the gaming company launched its Nintendo Entertainment System, but it wasn’t without struggle.
The American market was not interested in video games; as this great article from Wired explains, the United States’ focus was primarily on personal computers, as they were the “wave of the future”, and thus systems that only allowed for gaming purposes weren’t really considered worthwhile.
As the article mentions, Nintendo launched the system with 17 games:
Duck Hunt (included with console)
Gyromite (included with console)
Clu Clu Land
Donkey Kong Jr. Math
that leaves out Super Mario Bros., which wasn’t yet ready for an American launch.
The NES consoles didn’t fly off the shelves in NYC; in fact, they only sold about 50,000 units in the holiday season, about half of what Nintendo had shipped.
And yet, despite the initial struggles, Nintendo would go on to essentially create the future of video games, aided by the release of Super Mario Bros. in America later that year.
And the rest, obviously, is history.