Taiwan’s EVA Airways has unveiled its new, commemorative Hello Kitty-themed passenger jet.

Choosing to celebrate its 20th anniversary with a line of colorful and cute HK-themed jets, EVA Airways is hoping that the gimmick will result in an influx of ticket sales and popularity.

As Terminal U detailsThe airline said the Hello Kitty characters will be visible to passengers on more than 100 in-flight service items – from boarding passes and baggage stickers, to the headrest covers on the planes, paper cups, meals and icecream.

Check out the rest of the article for a photo slideshow of pictures related to the jet’s launch.

This new Hello Kitty jet, the first in a line of three, will be introduced on flights between Taipei and Sapporo in Hokkaido, Japan.

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