Kobitozukan: The Seedy Underbelly of Japanese Mascot-dom
Many of you are familiar with Japanese mascots and their enormous cute factor, such as Pon de Lion and his Sweet Friends of Mister Donut or the entire Hello Kitty brand of Sanrio and while mascots on one end of the cute spectrum exist, there, of course, has to be mascots on the opposite end to create balance. Once you see the mascots, though, you’ll wish that balance was never established.
Have the (dis)pleasure of meeting the “Kobitozukan” (こびとづかん).
I have no idea what they’re supposed to be. They’re all available at Sunkus Conbini and are part of their buy two snacks and get clear file with the mascots on them. This isn’t a small thing specific to one convenience store in Japan, this is an entire franchise. Who thought it was a good idea to base mascots on characters reminiscent of old German fairy tales that were meant to scare kids? Who, I ask! There are figurines, post cards, an anime, and key chains and even a camera app. It’s not a half-hearted attempt at a franchise; it’s a full-fledged thing and demands respect through fear and nightmares.
I understand corporations have lost touch with their consumer base but who honestly thought this was a good idea as a franchise for anything other than its terrifying novelty?
Look forward to our review on the Kobitozukan Peach Candy.
Source: My Two Yen Worth