The East Japan Railway Company is working with Fox Entertainment Japan on an ad campaign for the blue-ray releases of the Star Wars series. The handrails on the JR Chuo Sobu Line will be wrapped to make them look like lightsabers. Apparently the wrapping contains a button and LED light! I find it a bit awkward, and salary men and women would probably want to avoid holding onto them, but it makes for a great ad since it’s in your face.

Via Wired Japan

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