Namie Amuro released the music video for “Birthday” off of her new album, “_genic”.
The music video captures how the singer spends her birthday, just as the song title suggests. To convey the fact that a birthday is a special day of the year, presents, balloons, and champagne were built into a set that was made “just for the main character”.
Furthermore, the MV was also Amuro’s first one-shot music video. The video was shot in one long take to show the main character’s day from morning to night. The dance scenes and the quick-changes in the dressing room were all done without a single edit. Amuro, her dancers, and all cast members rehearsed intricate movements several times. During rehearsal, there was a lot of trouble getting the dressing room portion of the video to time out correctly.
However, when it came time to roll camera, the first take came out perfectly. Everybody’s excitement can be seen at the end of the music video.
“_genic” is Amuro’s first album in two years and is made up of all previously unreleased music. The DVD/Blu-ray edition includes the “Birthday” music video as well as videos for “Golden Touch”, “Fashionista”, “Stranger”, and “Anything”.
★To Buy New Album _genic on Amazon.jp