Apparently, it’s not a joke! Studies show that we concentrate better after we look at kawaii stuff!

“Through three separate experiments a team of scientists from Hiroshima University showed that people showed higher levels of concentration after looking at pictures of puppies or kittens.

About 132 university students were divided up into three groups. Each group was assigned a different task. The first two had the most compelling results. The first was a version of the game Operation where participants had to carefully pick up small objects from a hole without brushing the sides. But to also determine whether the power of cute extends beyond care-related tasks irrelevant to helping others, another task was purely about numbers. The second group was asked to find a given number from a random sequence of numbers within a certain time limit. In both, they performed the given tasks twice – before and after looking at seven pictures of either puppies and kittens or adult versions. In the number experiment, one subset of subjects was given food images like steak, pasta and sushi to see whether “pleasant” images elicited similar effects as cute ones. The subjects were told the pictures, which were viewed during a “break” in the tasks, were for a separate experiment.

In the Operation experiment, the participants who were shown images of puppies and kittens performed their tasks better after the break than those who looked at cats and dogs. Performance scores improved by 44%. They also took their time. The time it took to complete the task increased by 12%.

“This finding suggests that viewing cute images makes participants behave more deliberately and perform tasks with greater time and care,” said the researchers, according to the published paper.

Similar jumps in performance were seen in the numbers experiment, suggesting that looking at cute images increases attentiveness even when the task at hand is unlikely to raise feelings of empathy. The group that saw kitten and puppies were more accurate, improving their scores by about 16%. They were also faster, increasing the number of random numerical sequences they got through by about 13%. There was no change among groups that saw cats and dogs, and food images.”Wall Street Journal

Perhaps this is why we all love LOLCats and Advice Dogs. Who knew!

For the research article, check out: The Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus

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