URBANGARDE release new MV “Sakura Momento”

Japanese Trauma Techno Pop band URBANGARDE revealed their new music video “Sakura Memento” today, the first song to be released from their upcoming album Utsukushii Kuni. The video once again features URBANGARDE’s stunning visuals and the return of disturbing imagery familiar to URBANGARDE fans, including Yoko’s blood-red teardrops and her samurai duel with a gigantic Kewpie Doll.

The title of the album Utsukushii Kuni (Beautiful Country) is a pun. Japanese prime minister Shinzo Abe used this phrase as a title of his book and a political speech during his first term as prime minister. For the title, URBANGARDE intentionally used the wrong Chinese character, 鬱 (utsu=depression) instead of 美しい(utsukushii=beautiful).

Utsukushii Kuni features artwork by renowned Japanese painter Aida Makoto, a contemporary Japanese artist known for his provocative works of manga, painting, video, photography, and sculpture. The jackets for the regular and limited editions of Utsukushii Kuni are reproductions of his works Gunjouzu ’97. Makoto was approached by band leader Temma Matsunaga because he felt the images reflected his view of the world.

URBANGARDE is a self-described “Trauma Techno Pop” five-member band, combining a crazy techno sound and intricate musical composition. Their mix of male and female vocals with performance-art visuals and vocalist Yokotan’s fashion style have attracted attention from fans worldwide. After releasing three indie albums, they released their major debut singles “Skirt Kakumei” and “Tokimeki ni Shisu” from Universal Music Japan in 2011, followed by their first major-label album release “Mental Hells”.
URBANGARDE will release their new album “Utsukushii Kuni” on June 18, 2014.



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