I don’t own any fruit companies, nor do I oversee the ripening of bananas before they’re shipped off to supermarkets.

Still, I would NEVER have thought that playing Mozart songs for a week while the bananas rest in their “ripening chamber” would be a thing that some people do. And yet, it is.

Why Mozart? Why not Bach? Why not Metallica? Does any kind of music work? What kind of music would make the fruit less ripe?

Is this really a real thing, or is it just conjecture?

I have no idea, but this story is amusing, and consumers seem to think it’s a good tactic:

And apparently consumers agree – the “Mozart bananas”, which made their debut last July, are sold locally for the equivalent of $3.60 a bunch and sales are up over last year’s non-music listening bananas.

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