Football Fans Get Front Row Seat as Characters From ONE PIECE Take Over Video Screens, Entertaining More Than 70,000 Fans


©Eiichiro Oda/ Shueisha ©Eiichiro Oda/Shueisha, Toei Animation ©Bandai Namco Entertainment Inc.

On Dec. 3, 2023, the Los Angeles Rams and iconic anime ONE PIECE joined forces for an unprecedented one-day collaboration event, ‘LOS ANGELES RAMS AND ONE PIECE GAME Collaboration DAY,’ welcoming and captivating over 70,000 football fans and devoted ONE PIECE fans alike.

This was the first time that characters from a Japanese IP appeared at a Rams game, and it is one of the largest-scale collaboration events in ONE PIECE history.

The game ended in a resounding victory for the Los Angeles Rams, marked by a score of 36 -19.


ONE PIECE took over TV monitors and digital signage throughout the building including the 360° double-sided Infinity Screen installed in the center of the stadium
Popular ONE PIECE characters appeared one after another on LED ribbons within the stadium and on TV monitors and digital signage. On the iconic Infinity Screen, an original and special one-minute video showcasing the world of ONE PIECE was shown between quarters, to which the crowd erupted in excited cheers. In addition, audience members were delighted by surprises such as an AR SNAP lens projecting ‘WANTED’ onto their faces when they were captured on screens. Fans struck various poses, spreading the hype widely on social media platforms.


Limited items, such as ONE PIECE special edition rally towels, given out to fans at the stadium
On the day of the event, limited edition Los Angeles Rams and ONE PIECE rally towels were given out to fans upon entry. The stands became a sea of blue towels with fans waving them for every touchdown and third down. In addition, ONE PIECE clear bags printed with illustrations from the “ONE PIECE Bounty Rush” and “ONE PIECE Card Game” mobile games were also given to visitors. Fans were delighted to receive these exclusive items, prepared by Bandai Namco Entertainment as a special gift to commemorate the day.


Fan Comments
● I’ve been watching One Piece since middle school. Also I love the Rams and all LA sports, it’s the first time an anime did a collab with a major sports team, right? it’s unreal, it’s a dream come true! It’s awesome!
● We found this game online and decided to go to the game. We support the Rams but came here for the One Piece collab, so we got a two-for-one!
● At my first ever football game to experience the Rams x One Piece collab and my favorite Luffy is here!


Los Angeles Rams
The Los Angeles Rams are a professional American football league team and Los Angeles’ original professional sports team. They’ve won two super bowls (2000, 2022), two league championships, 8 conference championships, and 18 division championships.
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Authored by Eiichiro Oda, ONE PIECE began serialization in the 34th issue of “Weekly Shonen Jump,” published by Shueisha, on July 22, 1997, and it celebrated its 25th anniversary of serialization in July of 2022. The cumulative worldwide print circulation of the manga exceeded 510 million copies as of August of 2022 (over 410 million copies in Japan alone. The series is distributed in more than 60 countries and regions worldwide, with a cumulative print circulation of over 100 million copies). The TV anime produced by Toei Animation began airing in 1999. Most recently, the live-action adaptation of ONE PIECE was released exclusively on Netflix and has received great acclaim.
“ONE PIECE Card Game,” sold by BANDAI CO., LTD., celebrated its first anniversary in summer of 2023, enjoying widespread popularity with successful pop-up events and competitions. Meanwhile, “ONE PIECE Bounty Rush” by Bandai Namco Entertainment Inc., surpassed 100 million global downloads in August 2023, cementing its enduring appeal through its inaugural official tournament.

A maritime adventure saga centered around the quest for the “One Piece,” a legendary treasure, and Monkey D. Luffy’s journey to become the Pirate King. Follow Luffy and his crew, known as the “Straw Hat Pirates,” as they navigate the world’s seas, honing their individual abilities and skills and forming unwavering bonds through unrelenting adventures.

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