BE:FIRST Unveil “Masterplan” – Their Highly Anticipated New Single

The Japanese seven-member dance and vocal ensemble, BE:FIRST, announced the release of their latest single, ‘Masterplan‘.

The electrifying track ‘Masterplan’ saw its initial performance during BE:FIRST’s inaugural Tokyo Dome concert, titled BE:FIRST LIVE in DOME 2024 ‘Mainstream – Masterplan’.

Serving as a sequel to their earlier hits ‘Boom Boom Back‘ and ‘Mainstream‘, the single features compelling Eastern rhythms crafted by producer Ryosuke “Dr.R” Sakai, the creator behind previous challenging numbers for BE:FIRST, such as ‘Gifted.’, ‘BF is…‘, and ‘Mainstream‘. This hip-hop anthem maintains the group’s unique musical trajectory, showcasing their impressive artistry and solidifying their signature sound.

Stream and Download ‘Masterplan’: https://befirst.lnk.to/Masterplan_global

BE:FIRST / Masterplan -Music Video-

The music video encapsulates the idea that BE:FIRST’s astronomical rise since their debut has been anything but coincidental, but instead part of a well-orchestrated “masterplan”.
Paying homage to the group’s past works, the video references the success of their track ‘Mainstream’, which topped 116 different charts, and the significant achievement of their Tokyo Dome concert. The result is a thoughtfully curated visual narrative, marking each milestone as a preconceived chapter in BE:FIRST’s journey.

The video’s concluding image of a massive cherry blossom tree aptly embodies the song’s spirit and the quintessential “Made in Japan” aesthetic characteristic of BE:FIRST. A grand cherry tree piercing through concrete symbolizes the band’s resilience, with seven sturdy branches representing each member, all adorned with flourishing cherry blossoms.

It’s a visual masterpiece that merges hip-hop with a distinctive Japanese essence, declaring an impassioned musical statement to offer the world.

Masterplan
Lyrics by SKY-HI
Music by Ryosuke “Dr.R” Sakai, Daisuke Nakamura, and SKY-HI
Produced by SKY-HI, Ryosuke “Dr.R” Sakai
Choreography by SOTA (BE:FIRST) and ReiNa
Total production by SKY-HI (BMSG)

▼ Download/Streaming:
https://BEFIRST.lnk.to/Masterplan_global

▼Purchase CD: BMSG MUSIC SHOP
https://shop.mu-mo.net/avx/sv/list2?jsiteid=BMSG&artist_id=BEFIR
*International shipping available

BE:FIRST Documentary

What’s the “Masterplan”?? #01

What’s the “Masterplan”?? #02

What’s the “Masterplan”?? #03

BE:FIRST Playlists

Playlist of BE:FIRST Songs: https://befirst.lnk.to/Playlist
Playlist of BE:FIRST Music Videos: https://youtube.com/playlist?list=PLbnrvWONK6FdEWKeXArhrUMu53Xb7ruxl

‘Set Sail’ streaming and download links: https://BEFIRST.lnk.to/SetSail

ONE PIECE CARD GAME×BE:FIRST COLLABORATION SONG ‘Set Sail’

BE:FIRST
BE:FIRST is a seven-member dance and vocal group featuring SOTA, SHUNTO, MANATO, RYUHEI, JUNON, RYOKI and LEO, signed to a renowned Japanese rapper, SKY-HI’s management agency and label BMSG.
Each member possesses unique qualities for singing, dancing and rapping, along with their musical sensitivity reflected in their songwriting and choreography.
Each owns an attractive individuality that marks them as unique.
Under the name BE:FIRST, this seven-piece group has swept the No.1 spots on various charts in Japan since before their debut.
Now they are taking their bold first steps towards Asia and the world.

Official Website: https://befirst.tokyo/
Twitter: https://twitter.com/BEFIRSTofficial
Twitter (global): https://twitter.com/BEFIRST_global
Instagram: https://www.instagram.com/befirst__official/
Facebook: https://www.facebook.com/BEFIRSTofficial
TikTok: https://www.tiktok.com/@befirst_official
YouTube Channel: https://www.youtube.com/c/BEFIRSTOfficial/

BMSG
Official Website: https://bmsg.tokyo/
Twitter: https://twitter.com/BMSG_official
Instagram: https://www.instagram.com/bmsg_official/
YouTube: https://www.youtube.com/c/BMSG_official