Rune Naito was a Japanese illustrator from the 1950s – 1970s. He is credited with being one the originators of modern “KAWAII” culture. He died in 2007, 5 years ago, but his influence lives on in Japan and around the world, says tokyofashion. I really love his true retro styles. Look at all the colors and patters. Naito’s 1960s artworks that went on to shape the aesthetic of kawaii, is truly amazing.
Dont forget to check out his official website.